*INVERTISING* shows new future for Mobile Marketers
According to Afaqs:
“Mobile marketers see value in being non-intrusive and sending customised ads on request.
“Invertising (from ‘inviting’ advertising) is one level above mobile advertising. It is information as content that people choose to receive, creating a direct relationship with the brand. So, advertising helps in acquiring new customers, while invertising is about reducing the incremental cost of contact while engaging with them,” explains Chirag Randeria, vice-president, mobility sales, Netcore Solutions (a mobile products and services provider which owns MyToday mobile media).”
My prediction: This is one space to look out for in the near future since it provides cost effective targeted advertising with measurable ROI. Its present market size is Rs. 50 Crore presently (according to Afaqs).
